• Mash Strategy

Mash Media becomes Mash Strategy, adds Paul Taillon as new CSO

Updated: Feb 25, 2021

New Chief Strategy Officer Paul Taillon brings a decade of political and

digital experience to the team

Feb. 24, 2021, Edmonton, AB – With the hire of a new Chief Strategy Officer Paul Taillon, effective March 16, 2021, Mash Media is undergoing an immediate expansion to become Mash Strategy.

The change reflects the broader services offered to clients in Saskatchewan, Alberta, and across Canada.

With this evolution to Mash Strategy, the company now has 3 core offerings to clients:

1. Mash Marketing: Crafting your sales message, web development, hyper-targeted digital ads, lead generation and traditional advertising to grow your digital assets and your company.

2. Mash Creative: Whiteboard sessions to clarify your message, branding, logo development, photography, video production, social media graphics to tell your story.

3. Mash Public Relations: Issue/industry advocacy, political campaigns, digital content for investor and community relations, advocacy videos/graphics, media relations to help you make an impact and stay ahead of the game.

It's expert strategy combined with delight-inducing creativity to ensure you lead the way.

This growth takes place as 10-year political operative Paul Taillon joins the team in mid-March, bringing a wealth of strategic, digital, and tactical experience to the company.

“I am excited to join the great team at Mash Strategy and get right to work using what I have learned during my time in government to help people, businesses and organizations succeed," Taillon said.

Taillon most recently served as Director of Digital Strategy to Alberta Premier Jason Kenney, where he led a team that substantially grew the digital profile of the Premier and the newly-elected Government of Alberta.

Prior to that, Taillon helped introduce newly-selected Saskatchewan Premier Scott Moe to the people of that province as his Deputy Director of Communications, and further helping him secure his first major election win as Digital Lead on the 2020 Saskatchewan Party campaign.

Taillon also served as Director of Digital Operations under former Saskatchewan Premier Brad Wall, helping him reach millions across the country as one of Canada’s most successful and popular premiers.

“Paul is creative, strategic and intensely hardworking which will benefit our clients greatly while adding to our serving offerings," CEO Derek Robinson said.
“With this addition and expanded presence across Western Canada, I'm excited to see how many more organizations we can grow and help make an impact."

Since 2018, Mash Strategy is your full-service marketing, creative and public relations agency.

Wondering if we can help you? Media questions?


Derek Robinson

Chief Executive Officer

(306) 539-5203

Paul Taillon

Chief Strategy Officer

(780) 938-7004

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