About Mash

drive positive societal change

Calgary Alberta


Mash started in 2018 with a simple purpose…to drive positive societal change.

We believe our work as communicators is a service to enable this positive societal change, not just another job.

We support growing businesses providing paychecks to families and tax revenues for government programs.

We support non-profits to help them raise funding and help more people.

We do far more than run amazing ads and campaigns…we serve people and drive positive societal change.

The “Triple A” Mash Way: Our Secret Sauce

The secret to the outstanding results we get for our clients is based on establishing a strong weekly rhythm with 3 components: advising, acting, and adjusting.

Advising: Ongoing strategy and advice, like a marketing quarterback calling the plays

Acting: Setting tight deadlines and taking action to produce creative to tell your story

Adjusting: Analyzing data/results and adjusting constantly

Too many big agencies provide an expensive one-time strategy document as the marketing gospel for your organization or launch one campaign hoping it works forever.

But that’s not how marketing works today. Platforms and issues change constantly and we must do the same.

Plus, with social media, there’s instant feedback that informs adjustments so we can move faster.

We also encourage direct access to our creatives (designers, video producers, copywriters, etc) for a faster working relationship, rather than playing telephone through layers of account managers.

It’s different...but it’s why we get different results.

It’s all part of our vision to disrupt the big bloated agency model with FAST, BOLD communications around the world.

Meet the team

Mash team Derek

Derek Robinson

Chief Executive Officer

15 years of experience in business and political communications including the former Chief of Digital Strategy for Saskatchewan Premier Brad Wall and digital lead for two historic election victories.

​Also, a proud dad of three and Toronto Maples Leafs fan.

Mash team Jennifer

Jennifer De Paz

Director, Digital and Creative Strategy

A graduate of Mount Royal University’s Public Relations program.

Over 7 years of political experience, which included serving Alberta Premier Jason Kenney and playing a role in the provincial unite-the-right efforts.

Mash team Glen

Glenn Jameson

Senior Video Producer

Award-winning video producer and writer who has worked with some of the world's largest and most successful agencies.

Glenn has decades of experience on and off the set, helping see productions through from script to screen

Mash team Afroze

Afroze Qayyum

Marketing Manager

Expert in social media, web, content marketing, SEO, and Google Ads.

Afroze is a B.Comm Marketing grad, and has worked with numerous businesses to get results and generate leads and sales.

Mash team Shawn

Shawn Painter

Senior Graphic Designer

Expert in creating designs that pop and integrating new styles that promote social media engagement.

Shawn holds a Diploma in Graphic Communications from Saskatchewan Polytech in Regina and brings experience as a designer in business promotion and athletics.

Brittany Allison

Public Relations Strategist

Over 15 years of combined experience in politics, strategic communications and media relations. Brittany has worked for cabinet ministers in British Columbia and Ontario, including key infrastructure and transportation files.

She also worked in public affairs and coalition-building for several years.

Greg Tobin

Creative Strategist

Expert in Adobe Suite, social media management, merch, branding, logo design, writing op-eds, WordPress websites, and more.

Greg brings 5 years of experience, which includes being in winning election war rooms, and working for not-for-profits, charitable sector, and commercial clients.

Mash team Paul

Paul Taillon

Chief Strategy Officer

Over 10 years experience in political communications serving Premiers Brad Wall, Scott Moe and most recently as Jason Kenney's Director of Digital Strategy.

Paul was also the digital lead on the successful 2020 Saskatchewan Party campaign.

Mash team Allie

Allie Blades

Campaign Strategist

More than a decade of political experience, including managing campaigns at all levels of government.

Stakeholder engagement and policy expert recognized in building grassroots movements and leveraging networks.

Mash team Corby

Corby Evenson

Senior Video Producer

Over 10 years experience in TV broadcasting, having produced hundreds of hours of television programming, commercials, and assets for dozens of businesses.

Corby has managed complex shoots in and out of the studio and is in the edit suite cutting it all together.

Mash team Robyn

Robyn Damude

Communications Manager

Brings a careful eye for detail and an innate sense for process optimization.

She has a background in communications with the Yukon government and has developed and coordinated deliverables for both internal and public facing projects.

Mash team Kunle

Kunle Akoleowo

Senior Graphic Designer

15+ years experience in graphic design.

Kunle brings knowledge from his degree in Graphic Design from the School of Art, Yaba College of Technology and award-winning campaign experience working with brands such as Guinness, Kellogs and Visa.

Muideen Adelowo

Graphic Designer

With 8+ years in B2B and B2C marketing, Muideen excels at brand management, crafting consistent tone across media, and creating compelling visual campaigns that drive sales.

Expert in Creative Problem Solving, Creative Direction, Graphics & Visual Communication, Branding & Identity Design, and Editorial Design, backed by a Visual Design degree from the University of Lagos

Aline Medeiros

UX/UI Designer & Web Developer

Aline Medeiros is an accomplished UX/UI designer and web developer with over 18+ years of experience. 

Her skill set includes creative direction, digital design expertise, brand strategy, and a strong focus on user-centred design. Aline excels in utilizing data-driven insights, effectively managing web development projects, and staying proficient in various design tools. 

With a solid academic background in Design, Multimedia, User Experience, and Marketing, she is committed to accessibility and demonstrates proficiency in frontend development. These qualities establish her as a versatile and impactful designer in the industry.