Mash started in 2018 with a simple purpose…to drive positive societal change.
We believe our work as communicators is a service to enable this positive societal change, not just another job.
We support growing businesses providing paychecks to families and tax revenues for government programs.
We support non-profits to help them raise funding and help more people.
We do far more than run amazing ads and campaigns…we serve people and drive positive societal change.
The “Triple A” Mash Way: Our Secret Sauce
The secret to the outstanding results we get for our clients is based on establishing a strong weekly rhythm with 3 components: advising, acting, and adjusting.
Advising: Ongoing strategy and advice, like a marketing quarterback calling the plays
Acting: Setting tight deadlines and taking action to produce creative to tell your story
Adjusting: Analyzing data/results and adjusting constantly
Too many big agencies provide an expensive one-time strategy document as the marketing gospel for your organization or launch one campaign hoping it works forever.
But that’s not how marketing works today. Platforms and issues change constantly and we must do the same.
Plus, with social media, there’s instant feedback that informs adjustments so we can move faster.
We also encourage direct access to our creatives (designers, video producers, copywriters, etc) for a faster working relationship, rather than playing telephone through layers of account managers.
It’s different...but it’s why we get different results.
It’s all part of our vision to disrupt the big bloated agency model with FAST, BOLD communications around the world.
Meet the team
Derek Robinson
15 years of experience in business and political communications including the former Chief of Digital Strategy for Saskatchewan Premier Brad Wall and digital lead for two historic election victories.
Also, a proud dad of three and Toronto Maples Leafs fan.
Paul Taillon
Over 10 years experience in political communications serving Premiers Brad Wall, Scott Moe and most recently as Jason Kenney's Director of Digital Strategy. Paul was also the digital lead on the successful 2020 Saskatchewan Party campaign.
Paul was also the digital lead on the successful 2020 Saskatchewan Party campaign.
Jennifer De Paz
A graduate of Mount Royal University’s Public Relations program.
Over 7 years of political experience, which included serving Alberta Premier Jason Kenney and playing a role in the provincial unite-the-right efforts.
Allie Blades
More than a decade of political experience, including managing campaigns at all levels of government.
Stakeholder engagement and policy expert recognized in building grassroots movements and leveraging networks.
Glenn Jameson
Award-winning video producer and writer who has worked with some of the world's largest and most successful agencies.
Glenn has decades of experience on and off the set, helping see productions through from script to screen
Corby Evenson
Over 10 years experience in TV broadcasting, having produced hundreds of hours of television programming, commercials, and assets for dozens of businesses.
Corby has managed complex shoots in and out of the studio and is in the edit suite cutting it all together.
Afroze Qayyum
Expert in social media, web, content marketing, SEO, and Google Ads.
Afroze is a B.Comm Marketing grad, and has worked with numerous businesses to get results and generate leads and sales.
Robyn Damude
Brings a careful eye for detail and an innate sense for process optimization.
She has a background in communications with the Yukon government and has developed and coordinated deliverables for both internal and public facing projects.
Shawn Painter
Expert in creating designs that pop and integrating new styles that promote social media engagement.
Shawn holds a Diploma in Graphic Communications from Saskatchewan Polytech in Regina and brings experience as a designer in business promotion and athletics.
Bobb Dueck
Specializes in visual communications and building brand identity.
Bobb holds a Diploma in Graphic Design and New Media Production, with 15+ years of experience in print and digital design.
Rick Brandao
Rick brings 7+ years of experience in Creative design.
A multidisciplinary designer with an Industrial Design background. From branding to digital campaigns, he has worked on a variety of projects and is now specializing in low-code tools and web design.
Kunle Akoleowo
15+ years experience in graphic design.
Kunle brings knowledge from his degree in Graphic Design from the School of Art, Yaba College of Technology and award-winning campaign experience working with brands such as Guinness, Kellogs and Visa.
Russell Byrd
Russ is a creative communicator with over a decade of experience in sales and marketing.
He has engaged with some of Canada’s largest brands in supporting their expansions and furthering their initiatives. He has experience with podcasting, streaming and digital advertising but specializes in designing campaigns to get clients the wins they need.
Justin Brattinga
Over a decade of experience in government and political communications, specializing in media relations, crisis communications, and digital and traditional media campaigns.
Justin has worked for multiple governments in multiple provinces, worked campaigns at the local level, and played key roles in campaign HQs and war rooms.
Brittany Allison
Over 15 years of combined experience in politics, strategic communications and media relations. Brittany has worked for cabinet ministers in British Columbia and Ontario, including key infrastructure and transportation files.
She also worked in public affairs and coalition-building for several years.