mash Blog

Featured articles

The Power Move Every GR Strategy Needs: Public Advocacy

Government Relations now requires public advocacy; real influence happens when public opinion is on your side. We turn policy into persuasive human stories to create momentum policymakers can't ignore.
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Why Consistency Beats Creativity in Branding

Creativity gets noticed, but consistency makes a brand unforgettable. Trust comes from showing up the same way every time.
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The Human Touch: PR’s Competitive Edge in the Age of AI

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Why Bad Logo Redesigns Fail: Lessons from Cracker Barrel

Cracker Barrel’s rebrand proves that stripping away history for minimalism kills brand equity—authenticity beats trends every time.
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Want to Rank on Google? Focus on E-E-A-T, Domain Authority, and AI

If you're a business owner trying to get found on Google, you need more than just keywords; you need trust. This is where Google’s E-E-A-T guidelines and Domain Authority come into play.
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Turning Hurdles into Hope: How Storytelling Can Unlock Alberta’s Housing Future

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The Power of a Callback List & Why It Works in Politics and Business

Doug Ford's success stems from a simple strategy: give people your number, call them back, and listen. In a world where personal touch is rare, this old-school approach builds loyalty in both politics and business.
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Unplugged: Gen Z and Millennials Tune Out from the Federal Budget Conversation

The recent federal budget failed to gain youth support despite its "Fairness for Every Generation" title. Young people don't believe the same approach that created affordability issues will solve them.
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How the NHL Accidentally Created the Most Political Sports Game in 30 Years

The NHL's Four Nations Face Off transformed from a hockey tournament into a geo-political event. With leaders weighing in, it blurred lines between sports and international relations, becoming about more than just winning.
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The Rise of Political Influencers in Canada

Digital platforms have created space for new voices like Jordan Peterson who are reshaping political debates. These influencers communicate directly with audiences, bypass traditional media, and force politicians to listen.
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