mash Blog

Featured articles

Public Affairs Isn’t Just Lobbying: What Organizations Get Wrong

Public affairs goes beyond lobbying—it shapes the public narrative that influences policy outcomes. When managed strategically, it builds credibility, reduces resistance, and helps move decisions forward.
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AI Integration With Protection

A reminder that when the tech goes down, your fundamentals need to hold you up. Outages happen, and staying sharp with your core skills and resilient workflows keeps you moving even when AI can’t.
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Falcon Fuel

Rebranding in Partnership with Gambler First Nation
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The Marketing House of Horrors: A Halloween Survival Guide by Mash

Behind these creaky doors live the PR blunders, digital misfires, and communications slip-ups that’ll chill your brand to the bone.
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The Power Move Every GR Strategy Needs: Public Advocacy

Government Relations now requires public advocacy; real influence happens when public opinion is on your side. We turn policy into persuasive human stories to create momentum policymakers can't ignore.
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Why Consistency Beats Creativity in Branding

Creativity gets noticed, but consistency makes a brand unforgettable. Trust comes from showing up the same way every time.
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The Human Touch: PR’s Competitive Edge in the Age of AI

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Why Bad Logo Redesigns Fail: Lessons from Cracker Barrel

Cracker Barrel’s rebrand proves that stripping away history for minimalism kills brand equity—authenticity beats trends every time.
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Want to Rank on Google? Focus on E-E-A-T, Domain Authority, and AI

If you're a business owner trying to get found on Google, you need more than just keywords; you need trust. This is where Google’s E-E-A-T guidelines and Domain Authority come into play.
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Turning Hurdles into Hope: How Storytelling Can Unlock Alberta’s Housing Future

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Thank you to DESIGNRUSH for featuring us on their list of recommended Branding Agencies