If you're a business owner trying to get found on Google, you need more than just keywords; you need trust. This is where Google’s E-E-A-T guidelines and Domain Authority come into play. Want to boost your SEO and stay competitive in the world of AI-driven search? Connect with a Mash Strategist today and take your Google ranking to the next level.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. While it is not a direct ranking factor, it influences how Google evaluates your content. This is especially true for topics that can impact people’s lives. Combined with strong Domain Authority, which reflects how trusted your entire website is, these are the foundation for better search rankings.

With artificial intelligence (AI) increasingly involved in content creation and search algorithms, it is also important to understand how AI fits into this picture and how you can use it to improve your SEO while maintaining trust.

So how do you improve these important factors? Here are some practical steps.

Share Real Experience

Google values content created by people who have real-life experience with the topic. This means going beyond theory to show what you have actually done. Sharing first-hand insights builds credibility for both Google and your readers.

Showcase Your Expertise

Experience alone is not enough. You also need to show your expertise. A simple way to do this is by adding an author bio with your credentials. Mention your job title, years of experience, and link to your About page or LinkedIn profile. This helps your audience and search engines understand why they should trust your insight.

Build Authoritativeness Through Your Website

Authoritativeness is about how others see you. One way to build this is by making sure your website is well organised and your content is connected through internal links. Linking related articles together shows Google that your site is a trusted resource on your topic.

Earn Backlinks from Trusted Sources

Backlinks from other websites act as endorsements and help increase your Domain Authority. To get these, write guest posts, offer expert quotes to journalists, or partner with local organizations. When reputable sites link to your content, Google views your website as more trustworthy and relevant.

Use Basic Trust Signals on Your Website

Good content will not rank well if your website does not feel trustworthy. Use HTTPS to secure your site, include a privacy policy, make your contact information easy to find, and avoid clickbait headlines. Be transparent about your background and any affiliations. This builds trust with both visitors and search engines.

Leverage AI Smartly and Transparently

AI tools can help create content faster and identify keyword opportunities, but Google still prefers content created or heavily reviewed by humans. If you use AI to draft blogs or articles, make sure to review and add your expert voice and experience to it. Avoid publishing AI-generated content without fact-checking or personal insight.

Google’s algorithms are improving at detecting low-quality or purely AI-generated content. Transparency also matters. Some publishers choose to disclose if AI helped create their content. Keeping your content natural, informative, and trustworthy is the best way to stay ahead.

Final Takeaway

If you want to increase your online visibility in competitive or sensitive areas, focus on earning trust rather than just chasing traffic. E-E-A-T and Domain Authority are not just boxes to check but reflect your real reputation. Using AI wisely can speed up content creation, but it cannot replace experience, expertise, and authenticity. Google rewards websites that show these qualities. This is what your audience wants and what will help you rank higher. If you're ready to strengthen your online presence and climb the rankings, connect with a Mash Strategist today.

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