Government relations has always been about influence. But today, meetings and briefings alone aren’t enough. Real influence happens when public opinion is on your side.
That’s why public advocacy isn’t just a complement to GR. It’s the power move that gives strategy real momentum. Even the sharpest GR plan can stall without public buy-in.
Advocacy campaigns shape opinion, frame the narrative, and show decision-makers that change has urgency and broad support. A well run campaign applies the necessary pressure required to meet an organization’s end goal. Today, policies live in headlines, social feeds, and conversations at your local coffee shop. A smart communications plan is essential to targeting advocates to champion an organization’s cause.
A strong advocacy component ensures your issue is seen, heard, and understood in the public space, and not just behind closed doors.
Remember: Facts inform, and stories persuade.
Public advocacy brings policy issues to life by spotlighting the people and communities affected, turning complex ideas into human stories that resonate with both the public and policymakers. And because even the best story requires a distribution plan, Mash Strategy combines bold storytelling, dynamic video, and precision ad strategy, targeting the right audiences, on the right platforms, to maximize impact.
Public advocacy amplifies a government relations plan. After all, when the public is engaged, it creates momentum policymakers can’t ignore. Without it, even the best ideas risk stalling.
At Mash Strategy, we shape the conversation that shapes policy, helping clients influence both public opinion and decision-makers with campaigns that deliver results.
If your GR plan doesn’t include public advocacy, it’s time to rethink your plan. Let’s talk about how we can build the advocacy component your strategy needs.
