Clarify. Create. Dominate.
Go Services needed a re-brand due to their outdated website that did not differentiate itself from other rental providers in the saturated Alberta market. In order to stand out from other rental providers in Alberta we needed to create a defined, consistent look and feel to the site. In favour of distinguishing Go Services in the market we wanted to provide easily accessible information of all the rental equipment and site services offered by Go Services, something we noticed other rental companies did not provide to their website visitors.
Creating a disruptive new brand for an Alberta-based rental service company by developing a new website that stood out from the crowd and offered a simple way to compare and choose the perfect piece of rental equipment or service. We simplified the quoting process for both the customer and the Go Services team by gathering information using a multi-step form. The rental industry is plagued with generic and out dated websites, it’s difficult to distinguish one company from another. Go Services and Mash Strategy re-developed their brand to be built on the foundation of simplicity, efficiency and customizable options for construction sites, industrial projects, special events and much more.
After the new website launch Go Services was able to streamline all of their leads and due to enhanced website speed and keywords the website now ranks higher on search engine results. This has increased the number of leads Go Services receives by 30%, they are seen as an industry leader in equipment and service rentals across Alberta.
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