Go Services

Go Services has been providing fast and efficient equipment rentals and services across Alberta since 2003. They specialize in oilfield, pipeline, construction, commercial and industrial waste removal, rentals & site services as well as special events including weddings & festivals. Go Services abides by its 3 main values: integrity and honesty, inclusion and diversity and lastly excellence! Their mission is to deliver the best services, rental equipment and customer service to provide peace of mind during your project or event.


Go Services needed a re-brand due to their outdated website that did not differentiate itself from other rental providers in the saturated Alberta market. In order to stand out from other rental providers in Alberta we needed to create a defined, consistent look and feel to the site. In favour of distinguishing Go Services in the market we wanted to provide easily accessible information of all the rental equipment and site services offered by Go Services, something we noticed other rental companies did not provide to their website visitors.

What we did

Creating a disruptive new brand for an Alberta-based rental service company by developing a new website that stood out from the crowd and offered a simple way to compare and choose the perfect piece of rental equipment or service. We simplified the quoting process for both the customer and the Go Services team by gathering information using a multi-step form. The rental industry is plagued with generic and out dated websites, it’s difficult to distinguish one company from another. Go Services and Mash Strategy re-developed their brand to be built on the foundation of simplicity, efficiency and customizable options for construction sites, industrial projects, special events and much more.


After the new website launch Go Services was able to streamline all of their leads and due to enhanced website speed and keywords the website now ranks higher on search engine results. This has increased the number of leads Go Services receives by 30%, they are seen as an industry leader in equipment and service rentals across Alberta.
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