Website

MHANC

1 in 5 adults experience mental health challenges each year, and too many suffer in silence. We’re proud to have helped one of our incredible U.S.-based nonprofit clients, the Mental Health Association of Nassau County (MHANC), communicate how they make a difference for those in need. MHANC is a nonprofit powerhouse on Long Island, championing mental health through vital services, education, and advocacy. When they first came to us, they were searching for clarity, and found it through our Brand Path process, a deep dive into purpose and positioning. What began as a strategic messaging project grew into a lasting partnership, culminating in a full-scale website redesign that truly reflects MHANC’s mission and impact.

Challenge

MHANC’s old site didn’t match the heart of their work. It needed a fresh, compassionate look and a structure that worked for everyone, from clients seeking support, to professionals, donors, and volunteers needing to get connected. The challenge? Turning a dense, outdated site into a welcoming, action-driven hub where anyone could quickly find help, get involved, or give back.

What we did

We started by distilling MHANC’s spirit into two powerful statements born from our Brand Path sessions:
“Our help knows no season.”
“There’s no health without mental health.”

These messages set the tone, empathetic, bold, and unmistakably MHANC. On the homepage, we paired them with key impact stats to immediately build trust and credibility.

Visually, the new site is modern, accessible, and intuitive. A clean design that feels as human as the organization itself. Clear calls-to-action guide visitors to find services, register for training, donate, or volunteer. Every detail was designed to turn understanding into action, and awareness into lasting engagement.

MHANC

Challenge

What we did

Results

The Power of Bold Storytelling

Get in touch with a strategist to discuss your next big campaign.