Canada’s Leading Crisis Communications and Management Agency

When Crisis Strikes, will your brand be ready?

In today's digital landscape, businesses are under unprecedented levels of public scrutiny.

Crises can strike unexpectedly, leaving your business vulnerable and your reputation at stake.

But what's worse than facing a crisis? Facing it unprepared. 

Not being prepared can SEVERELY impact your brand’s future:

- Lost trust and credibility with your audience
- Plummeting sales and revenue
- Irreversible damage to your brand's image

In a media ecosystem where a single image, video or tweet can build or shatter a brand's reputation, being prepared with a rock solid crisis plan is not just a requirement – it's a necessity.

But not all crisis management agencies are built the same…so what separates Mash Strategy from the rest?

Our team has worked in 7 Canadian provincial governments; managed floods, forest fires, pandemics, national tragedies and disaster recovery efforts.

And our track record speaks for itself, having elected 6 Canadian Premiers and a
National Leader.

Whether your organization is in need of a crisis communication plan or you’re in the middle of an ongoing crisis, our team of seasoned crisis management experts will help you navigate these challenging times. Our battle-tested methods will:

Mitigate Damage: Swiftly address the crisis to minimize its impact on your brand's reputation.

Restore Trust: Reassure your customers and stakeholders with transparent and authentic messaging.

Preserve Value: Safeguard your hard-earned market share and prevent long-term financial repercussions.

Skip the panic and the sleepless nights. Implement a proven, data-backed method of securing your brand's legacy.

Get your free initial crisis comms package assessment

Crisis Response Experience

Forest Fires - Saskatchewan and Alberta
Severe Flooding - Saskatchewan
Oil Spills - Saskatchewan
Tragedy - La Loche Mass Shooting and Humboldt Broncos Bus Crash
Political and Financial Crisis - Budget fallouts, scandals and more
Pandemic Response - Several organizations and governments

We’re in the business of building and protecting brand reputation.

01

We Tackle Crises Head-On

  • Crisis Readiness Assessment
  • Crisis Communication Plans
  • Disaster Recovery
  • Corporate Crisis Management
02

We Restore Trust in Turmoil

  • Key Message Development
  • Stakeholder Engagement
  • Press Releases
03

We Manage Your Brand’s Communications

  • Crisis Communication Strategy
  • Emergency Communications
  • Social Media Crisis Management
  • Online Reputation Management
04

We Protect Your Brand’s Reputation

  • Brand Reputation Recovery Plans
  • Media Relations
  • Brand Reputation Monitoring
Serving clients in:

Free 30-Minute Crisis Comms
Package Assessment 

Claim your FREE no-obligation 30-minute crisis comms package assessment.

This free consultation is strictly for brands that want to handle crises with care and clarity. If that’s you, then let’s secure your brand's legacy.

Get your free initial crisis comms package assessment

**Be quick! FREE spots are almost gone!

6

Canadian Premiers and National Leaders Elected

15+

team members across Canada

Half a billion

people reached on social media

about us

Our founder Derek Robinson started Mash after frustration with the slow, uninspiring work he experienced working with other agencies.

He figured the tactical speed and creative precision learned in political war-rooms would be a game changer for organization across Canada. He was right.

Mash has expanded across Canada with their mantra to Think Politically, Act Creatively – the perfect mix of high-end strategy and creative execution.

This unique approach has seen 10+ business triple in size, helped several groups shift government policy and helped many political leaders brand themselves and win.

read more
Founder_Derek Robinson
Derek Robinson and former Saskatchewan Premier Brad Wall

masher team

FREE 30-MINUTE CRISIS COMMS PACKAGE ASSESSMENT

Fill in our form to claim your FREE no-obligation 30-minute crisis comms package assessment.

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