Branding, Website, Public Relations

Canadian Energy Metals

Challenge

CEM needed to launch the Preliminary Economic Assessment (PEA) for its Thor Aluminum Project, not just as a technical disclosure, but as a global capital markets moment. The launch had to capture investor attention and accelerate capital momentum across international markets, requiring a coordinated communications strategy that stayed consistent across the UK and US media landscapes.

What we did

Mash Strategy led the global PR launch end to end: developing core messaging, investor-facing creative, video storytelling, and digital assets. We aligned global media partners across the UK and US to ensure the story landed consistently in every market, and drove earned media outreach to secure top-tier coverage.

Results

The launch generated 300 to 600 investment inquiries per day, with a conservative estimated capital acceleration impact of $10 to 20 million. Earned media efforts landed CEM an exclusive in the Wall Street Journal, along with Canadian broadcast features on CBC, CTV, and Global News, plus additional coverage across North America and Europe.