Clarify. Create. Dominate.
Foran Mining, now known as Eldorado Gold Saskatchewan, needed a new way to recruit for specific positions at their copper mine. Skilled trades recruitment is competitive, and the challenge was standing out in a space where most recruitment ads lean on generic stock footage that grudgingly kind of works, without ever really capturing what makes a workplace worth joining.
Mash Strategy has partnered with Foran on an ongoing series of recruitment campaigns, built around the message: Build Canada. Build your Career. Build with Foran. Rather than relying on stock content, we wrote the campaign we wanted: developing original music and lyrics hand in hand with the visuals, all built around the campaign's ultimate goal of promoting the company's unique team, workplace offerings, and making it look like an awesome place to work. Our work spans campaign strategy, digital media advertising, paid media placements, graphic design, and professional video production, all built to keep the recruitment pipeline strong as the company's needs evolve.
The ongoing partnership has helped the company consistently reach and attract skilled trades talent across multiple campaign waves, turning a complex industrial opportunity into original, distinctive content that resonates with job seekers and keeps the recruitment pipeline active.
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